Brand identity & Logo Design FREE Course
FREE email course to pump up your design game.
Learn how the industry really works
I am an active creative director and I have worked since 2005 for clients such as Nike, WeTransfer, KIA, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Tommy Hilfiger, Marriot Hotels, Evian, Ericsson, etc.
I made this channel to save you time and headaches, because the design industry is not easy to navigate — especially if you want to become the designer everybody wants to hire.
You can have a head start with the these short books I wrote. With these you learn the two most important things: how the industry work, and how to work your way up to master it.
BEHIND THE SCENES
Great design work is what gets you more work
My name is Alex and I am a Senior Art Director currently living in Amsterdam. I have worked since 2005 on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music. I have teamed up with top-tier creative directors, photographers, strategists, architects, interior designers, copywriters, videographers, illustrators, musicians, and a long list of professionals in the creative industry.
Over the years I have learned a few things and I made this channel to save you time and headaches, because the design industry is not that easy to navigate. I also wrote short books about how to freelance, how to create brands, and how to present yourself when looking for a new job.
DESIGN THE SCENES VIDEOS
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DESIGN THE SCENES BLOG
Learn what they don't teach you in design school
PERSONAL BRANDING
Looking for a job? Learn to play your cards right in the job hunting game.
If you just finished school and are looking for a new job, here are a few bite-sized tips to improve your CV and LinkedIn profile to stand out in the job-hunting game.